The education process lasts six semesters, in total three years. Students choose one of two paths. They can study only at university of Economy where lectures are given by teachers both from UoE and SMK and in this way get a diploma in International Marketing and Branding from University of Economy. In order to obtain two BA diplomas (of UoE and SMK), students are obliged to complete four semesters at University of Economy and two semesters at SMK University of Applied Social Sciences. What is worth mentioning, the costs of students’ stay at the partner university can be covered by different exchange programmes.

The objective of the Joint Degree Programme is to teach individuals how to professionally analyze, plan and prepare marketing strategies, how to make and apply marketing decisions in international markets, as well as how to develop an identity of a company, product or brand in international markets.

The Joint Degree in International Marketing and Branding is designed to train leaders in the field of marketing and advertising. Graduates are prepared for variety of positions including consultants or specialists in marketing departments of international companies, also in companies that operate in or intend to enter foreign markets; positions in advertising and marketing agencies that develop international projects and provide services of company marketing and branding.

Fast facts

Level of study: Bachelor
Study field: International Marketing
Mode of study: Full-time
Year of study: 3 years
Scope of the programme: 180 ECTS credits
Language of Instruction: English/Polish
Place of delivery: Bydgoszcz (Poland), Vilnius (Lithuania), Klaipeda (Lithuania)